ColorWe research, forecast and recommend colors. Globalization is affecting North American buying habits. New influences are coming from China, India and South America. Some of the factors that may influence the choice of color are: Target market, Brand positioning, Seasonality, Color direction, Color reproduction, Global cultural influences, Product environment, Proximity of different colors, Personal preferences, Environmental lighting, Psychology of color, Universal color meanings and associations, Color Trends, Choosing colors carefully can mean ten percentage difference in sales. We select colors based on a careful analysis of target market. |
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