Design research allows a manufacturer to bring a product to market faster with the confidence that the prospective consumers have validated the design before it has been released.
The purpose of design strategy is develop a road map for product and service development based on an understanding of your brand, what a product could offer and what your intended customer needs.
Design strategy can play an integral role in helping to resolve the following common problems:
1. Promoting the adoption of a new technology
2. Identifying the most important questions that a company's products and services should address.
3. Translating insights into actionable solutions.
4. Prioritizing the order in which a group of products and services should be launched.
5. Connecting design efforts to an organization's business strategy.
6. Integrating design as a fundamental aspect of strategic brand intent.
Design Strategy phase is comprised of three components:
1. Product Positioning
2. Opportunity Identification
3. Product Architecture
The strategy should reflect your business objectives, your corporate culture, and the value of your brand; The strategy should be based on sound market research and focus on your target market and a consensus amongst your key internal stakeholders It should be based on market research intelligence. To develop a successful product the designer must understand trends, user motivations, user decision making, user benefits and unmet needs.
The design strategy should include all aspects of the client’s experience of the new product.
Our research, analyses your customer’s behaviors, needs, and aspirations with a number of tools and techniques refined from years of experience. Our research tools that are adapted to your project needs.
The research provides the necessary background for the designs to be based on a consistent, targeted message and considered business case. Good research leads to design recommendations that follow design strategy consistent with the long-term (strategic)and short-term (tactical)goals of your company.
Design Solutions are evaluated according to how well they meet user and market needs as well as their clear business or organizational value. Curedale has developed tested methods that drive successful product development and real customer value.