Design is not just what it looks like and feels like. Design is how it works.
-Steve Jobs Apple

Our process has been developed to produce product innovation and more satisfying customer experiences. We adapt the process to each client's requirements. Our process is designed to promote:
Flexibility
Parallel work
Constant and clear communication
Efficiency
Synergy
Multiple iterations
Rapid prototyping
Smart,human centered solutions
Risk management
Predictability

Some stages common to most projects are:

Define
What are you looking for?
A. Non disclosure agreement if required
B. Draft proposal and estimate
C. Meet with key stakeholders to set vision
D. Include usability tasks in the project plan
E. Assemble a multidisciplinary team to ensure complete expertise
F. Develop usability goals and objectives
G. Conduct field studies
H. Look at competitive products
I. Create user profiles
J. Develop a task analysis
K. Document user scenarios
L. Document user performance requirements
M. Briefing
N. Define design goals
O. Define target market
P. Define scope
Q. Define constraints
R. Define project communication needs
S. Initiate project

Discover
What else is out there?
Collect and analyze data:
Brainstorm and kick-off
0.1 Program review & objectives
0.2 Budgeting and planning
0.3 Design research
0.4 Review of competitive market
0.5 Analysis of market opportunities
0.6 Contextual inquiry
0.7 Risk analysis
0.8 User interviews
0.9 User profile
0.10 Video ethnography
0.11 Design Strategy
0.12 Brainstorming
0.13 Cultural probes
0.14 Questionaires

Design + Refine
How's this for starters?
How could we make it better?
1.1 Design Concepts origination 3D or 2D
1.2 Design Refinement - color materials graphics finish development
1.3 Focus groups
1.4 Preliminary intellectual property investigation by patent attorney
1.5 Preliminary engineering database

Prototype
How does it work?
One or more of the following:
2.1 Create low-fidelity prototypes
2.2 Conduct usability testing on low-fidelity prototypes
2.3 Create high-fidelity detailed design prototypes
2.4 Do usability testing again
2.5 Visual models (non working)
2.6 Functional models (working)
2.7 Frankenstein prototypes (to test mechanical alternatives)
2.8 Focus Groups
2.9 Design review

Implement
Let's make it. Let's sell it
3.1 Define Branding by refining product identity and graphics
3.2 Design finalization
3.3 User Validation testing
3.4 Production database
3.5 Packaging design
3.6 Literature design
3.7 Vendor sourcing, manufacturers, printers, tooling and freight costs
3.8 Production coordination
3.9 Review first production samples and instruct tuning
3.10 Marketing, ads, websites, exhibits and photo shoots
3.11 Launch
3.12 Work closely with delivery team as design is implemented
3.13 Conduct usability testing as soon as possible
3.14 Use surveys to get user feedback
3.15 Conduct field studies to get info about actual use
3.16 Check objectives using usability testing