Advertising is the price you pay for being unoriginal
-Yves Behar

Curedale Inc. is a product design and trend research company based in Los Angeles.

Rob Curedale was born in Australia and worked as a designer, design manager and design educator in London, Sydney, Vevey, Switzerland, Portugal, Los Angeles, Silicon Valley, Hong Kong, China and Detroit.

Curedale has managed the development of office furniture systems and seating, medical equipment, technology and consumer electronics products from design offices in Europe, Australia, Asia and North America.

Curedale has designed hundreds of innovative products and customer experiences. Clients include HP, Philips, GEC, Nokia, Sun, Apple, Canon, Motorola, Nissan, Audi VW, Disney, RTKL, Government of the United Arab Emirates, Steelcase, Hon, Castelli, Gensler, Haworth, Honeywell, NEC, Hoover, Packard Bell, Dell, Black & Decker Harmon Kardon, and Steelcase.