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Welcome to Curedale.com

Curedale is an internationally recognized boutique product design and research firm. We can assist you to create successful customer products and experiences.

The Curedale Difference
We are passionate about building our clients' brands and bottom lines by improving their customer's experiences. We have extensive cross cultural industrial experience and expertise.Curedale is a design consulting firm specializing in the execution of strategic design. Our small highly experienced team was founded in 2000 by design industry veteran Rob Curedale, with proven ability in the development of successful products and customer experiences.

Our experienced team will work collaboratively with you to deliver your vision with expertise and professionalism. We can make amazing things happen for your organization and your customers.

End to end process capability.
Our knowledge of every aspect of the consumer experience is guided by three decades of working for some of the most respected multinational corporations.

From initial user, competitor and market research, product ideation and concept development, engineering, prototyping, offshore vendor sourcing and management, photography, literature design and production, packaging, web site implementation through checking first samples, we can cover all stages to ensure the customer experience meets the most demanding specifications.

Curedale provides deep expertise in:
Research, Concept origination, Prototypes + models, Mechanical engineering, Manufacturing sourcing, Project management, Strategy, Graphics, Focus Groups, Color materials + finishes, Packaging, Style Guides, Competitor research, Sensorial design, Product stories, Strategic future scenarios, Sustainability road mapping, Personas, Creative workshops, Brand positioning, Cross cultural design, Developing and Leveraging Vendor Relationships, Identify Emerging Trends

No Obligation Consultation
Call us now to discuss any aspect of your project. Take advantage of our free phone consultation service. +310.455.2636 (Los Angeles)

Curedale helps clients build stronger brands by creating solutions that focus on people.
Curedale was formed with the goal of creating a “smarter, human centered, evidence based design solutions.” We believe that the most compelling design must be built on a solid strategic foundation arrived at through careful research and analysis. The design process requires effective problem solving on many levels.

For clients from Fortune 100 heavyweights like Steelcase, HP and Nokia, as well as technology start-ups, Curedale has helped businesses innovate and win in the market. Our successful consumer experiences can be found in the millions around the world in homes, businesses and public places.

Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.
-F Thomas




Interior Magazine article

RTKL1,000 custom workstations for RTKL architects, interior designers, graphic designers and branding specialists. Curedale collaborated with DTank and RTKL staff to develop the furniture in steel framed high density fiberboard clad in white plastic laminate. To help maintain open sight lines the overhead boxes are backe

Roof Racks

Range of small vehicle roof racks. Extruded aluminum construction with scratch resistent color matching, nylon and rubber modified polypropelene components. Designed to accommodate different vehicles and applications such as bicycle and skis with materials suitable for a wide range of environmental conditions such as snowfield or desert locations.

Design Q + A Curedale Interview

Design Q + A Design Droplets is an Australian based online magazine focusing on the area of Industrial Design regularly publishing content that ranges from articles, reviews and interviews to industry news, design droplets is ranked by alltop.com as one of the internets top design related websites.

2010 CES Innovation Award

A family of wireless USB products on which we contributed the Industrial Design won a 2010 CES Innovation Award.

Wireless USB hub wins 2009 CES Innovation Award

A wireless USB hub designed by Curedale wins a 2009 CES Innovation Award. The CES Innovations Awards, which honor outstanding design and engineering in cutting-edge consumer electronics products, are sponsored by the Consumer Electronics Association (CEA) and endorsed by the Industrial Designers Society of America (IDSA). The awards are judged by a preeminent panel of independent industrial design

Moxie System

Curedale worked in close cooperation with the Haworth team to develop the Moxie system. Curedale has participated in the design and development of many furniture systems contributing concept development, project management, future trend research, competitor analysis, platform strategy for companies including Haworth, Steelcase Group, Hon Group, Castelli, Smed, Watson Systems,

Moxie System

Curedale worked in close cooperation with the Haworth team to develop the Moxie system. Curedale has participated in the design and development of many furniture systems contributing concept development, project management, future trend research, competitor analysis, platform strategy for companies including Haworth, Steelcase Group, Hon Group, Castelli, Smed, Watson Systems,

Moxie System

Curedale worked in close cooperation with the Haworth team to develop the Moxie system. Curedale has participated in the design and development of many furniture systems contributing concept development, project management, future trend research, competitor analysis, platform strategy for companies including Haworth, Steelcase Group, Hon Group, Castelli, Smed, Watson Systems,

Automated home controls

Family of wall mounted control panels for automated home system. Injection molded modular ABS polymer components with OLED displays. Part of smart home system to control home audio, video, security, air conditioning and other functions.

Look seating range

Curedale managed the design of the Look seating range working closely with Rob Leonetti and the Haworth Team. The range included upholstered seating, stacking sidechairs and a task chair. It was designed a fun contemporary retro Look with low price point and good durability.

Russian Society of Designers Interview Curedale

Russian Society of Designers АК. Как вам удаётся сочетать работу freelance-дизайнера и преподавательскую деятельность? PR. Все наши 40 преподавателей, включая меня, день или два в неделю обязательно зан

Chrysler 300 Coupe

The lower image is a proposal that we presented about two years ago to Chrysler for a two door coupe as a possible future development for the 300 model.

Look Seating range

Rob Curedale managed the design of the Look seating range working closely with Rob Leonetti and the Haworth Team. The range included upholstered seating, stacking sidechairs and a task chair. It was designed a fun contemporary retro Look with low price point and good durability.

Bicycle helmet with Headlamp

Bicycle helmet incorporating LED headlamp and rear red lamp. The design allows the rider to direct the light as needed and the high position is more easily visible to motorists. Completed 2003

Powerhouse Museum

Several products that Curedale helped design are represented in the permanent collection of the Powerhouse Museum in Sydney. The Powerhouse Museum is Australia's largest and most vibrant public museum. Exhibitions, programs and research span the fields of Australian cultural heritage including science, technology, industry, design, decorative arts and social history

Furniture system for toy distributor

A proposal for the headquarters of a large toy manufacturing company. The modules stack and are designed to be relocatable and configurable by the user. The system has high flexibility with few components. The storage modules can be carried without removing the contents. The units stack on a data and power extruded aluminum trolley The extrusion can also be positioned at desk height. Quantity 2000

Furniture system for toy distributor

A proposal for the headquarters of a large toy manufacturing company. The modules stack and are designed to be relocatable and configurable by the user. The system has high flexibility with few components. The storage modules can be carried without removing the contents. The units stack on a data and power extruded aluminum trolley The extrusion can also be positioned at desk height. Quantity 2000

Oxypod

An inexpensive, widely imitated, highly and critically useful device that has helped thousands of premature babies around the world. Teamed with oxymix this product costs about one quarter of equivalent systems and has been widely adopted globally particularly in China. It ensures a stable oxygen concentration around the baby. Stackable for easy storage

Bluetooth earpiece

Bluetooth earpiece. Designed as a simple low cost product. The client needed to emphasize design more as a strategy to help differentiate their products in an increasingly competitive market segment.

Bluetooth earpiece

Low cost bluetooth earpiece. The design downplays geek technology and the transparent arm is designed to help make the item as unobtrusive as possible

Audio Equipment

A range of audio components designed as part of a smart home system

Detroit Armchair

Armchair with tubular chrome plated steel frame and wool upholstery or leather. Designed for contract and domestic applications. Designed as part of a range of seating which includes a two seat lounge of complimentary design.

Emergency response system

Furniture system for emergency response 911 rooms. The system is built around a number of extrusions that are capable of configuring a range of desking products. Designed around new ergonomic standards and for greater range of adjustability than most office furniture products for these demanding work environments.

Bluetooth earpiece

Bluetooth earpiece with mid range performance at low pricepoint for manufacture in China. Project completed 2006.

San Rafael side chair

Stacking wooden side chair comes with and without arms and with and without upholstery

London sidechair

Traditional style wooden chair.

Balmain swivel chair

Low cost leather office chair with cast aluminum arms and synchro-tilt mechanism

Design Green Now

Design Green Now Rob Curedale moderates panel discussion at California State University between a group of top architects and designers. Panelists of the lecture series include designers from top consultancies like Frog, Smart Design and Fuse Project along side leading green producers like the sportswear company Nau.

Innovation Magazine Feature Article

Made in China An article written for Innovation Magazine by Rob Curedale that has been widely read and discussed by Product Designers and managers in China and the United States.

Businessweek feature Curedale design discussion

Businessweek feature Curedale discussion "What does it take to become a successful Product Designer?" also featured as best discussion on LinkedIn social network. Image above links to discussion.

Classic Style Motorcycle

A classic styled small capacity sports motorcycle developed for Chinese manufacture. The design requirement was for low tooling investment with relatively higher labor input in manufacture than is usual in contemporary motorcycle manufacture.