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Welcome to Curedale.com

Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.
-F Thomas

The Curedale Difference
Curedale is an internationally recognized design consultancy based in Los Angeles that is passionate about building our clients' brands and bottom lines by improving their customer's experiences. We have extensive cross cultural industrial experience and expertise.Curedale is a boutique product design consulting firm specializing in the execution of strategic design. Our small highly experienced team was founded in 2005 by design industry veteran Rob Curedale, with proven ability in the development of successful products and customer experiences.

End to end process capability.
Our knowledge of every aspect of the consumer experience is guided by three decades of working for some of the most respected multinational corporations.

From initial user, competitor and market research, product ideation and concept development, engineering, prototyping, offshore vendor sourcing and management, photography, literature design and production, packaging, web site implementation through checking first samples, we can cover all stages to ensure the customer experience meets the most demanding specifications.

Curedale helps clients build stronger brands by creating solutions that focus on people.
Curedale was formed with the goal of creating a “smarter, human centered, evidence based design solutions.” We believe that the most compelling design must be built on a solid strategic foundation arrived at through careful research and analysis. The design process requires effective problem solving on many levels.

For clients from Fortune 100 heavyweights like Steelcase, HP and Nokia, as well as technology start-ups, Curedale has helped businesses innovate and win in the market. Our successful consumer experiences can be found in the millions around the world in homes, businesses and public places.

Recognizing the need is the primary condition for design.
-Charles Eames

Interior Magazine article RTKL1,000 custom workstations for RTKL architects, interior designers, graphic designers and branding specialists. Curedale collaborated with DTank and RTKL staff to develop the furniture in steel framed high density fiberboard clad in white plastic laminate. To help maintain open sight lines the overhead boxes are backe	Innovation Magazine Feature Article Made in China An article written for Innovation Magazine by Rob Curedale that has been widely read and discussed by Product Designers and managers in China and the United States.	Design Q + A Curedale Interview Design Q + A Design Droplets is an Australian based online magazine focusing on the area of Industrial Design regularly publishing content that ranges from articles, reviews and interviews to industry news, design droplets is ranked by alltop.com as one of the internets top design related websites.
Russian Society of Designers Interview Curedale Russian Society of Designers АК. Как вам удаётся сочетать работу freelance-дизайнера и преподавательскую деятельность? PR. Все наши 40 преподавателей, включая меня, день или два в неделю обязательно зан	Design Green Now Design Green Now Rob Curedale moderates panel discussion at California State University between a group of top architects and designers. Panelists of the lecture series include designers from top consultancies like Frog, Smart Design and Fuse Project along side leading green producers like the sportswear company Nau.	Bicycle helmet with Headlamp Bicycle helmet incorporating LED headlamp and rear red lamp. The design allows the rider to direct the light as needed and the high position is more easily visible to motorists. Completed 2003
Automated home controls Family of wall mounted control panels for automated home system. Injection molded modular ABS polymer components with OLED displays. Part of smart home system to control home audio, video, security, air conditioning and other functions.	Moxie System Curedale worked in close cooperation with the Haworth team to develop the Moxie system. Curedale has participated in the design and development of many furniture systems contributing concept development, project management, future trend research, competitor analysis, platform strategy for companies including Haworth, Steelcase Group, Hon Group, Castelli, Smed, Watson Systems,	Moxie System Curedale worked in close cooperation with the Haworth team to develop the Moxie system. Curedale has participated in the design and development of many furniture systems contributing concept development, project management, future trend research, competitor analysis, platform strategy for companies including Haworth, Steelcase Group, Hon Group, Castelli, Smed, Watson Systems,
Look seating range Curedale managed the design of the Look seating range working closely with Rob Leonetti and the Haworth Team. The range included upholstered seating, stacking sidechairs and a task chair. It was designed a fun contemporary retro Look with low price point and good durability.	Moxie System Curedale worked in close cooperation with the Haworth team to develop the Moxie system. Curedale has participated in the design and development of many furniture systems contributing concept development, project management, future trend research, competitor analysis, platform strategy for companies including Haworth, Steelcase Group, Hon Group, Castelli, Smed, Watson Systems,	Look Seating range Rob Curedale managed the design of the Look seating range working closely with Rob Leonetti and the Haworth Team. The range included upholstered seating, stacking sidechairs and a task chair. It was designed a fun contemporary retro Look with low price point and good durability.
Powerhouse Museum Several products that Curedale helped design are represented in the permanent collection of the Powerhouse Museum in Sydney. The Powerhouse Museum is Australia's largest and most vibrant public museum. Exhibitions, programs and research span the fields of Australian cultural heritage including science, technology, industry, design, decorative arts and social history	Furniture system for toy distributor A proposal for the headquarters of a large toy manufacturing company. The modules stack and are designed to be relocatable and configurable by the user. The system has high flexibility with few components. The storage modules can be carried without removing the contents. The units stack on a data and power extruded aluminum trolley The extrusion can also be positioned at desk height. Quantity 2000	Furniture system for toy distributor A proposal for the headquarters of a large toy manufacturing company. The modules stack and are designed to be relocatable and configurable by the user. The system has high flexibility with few components. The storage modules can be carried without removing the contents. The units stack on a data and power extruded aluminum trolley The extrusion can also be positioned at desk height. Quantity 2000
Oxypod An inexpensive, widely imitated, highly and critically useful device that has helped thousands of premature babies around the world. Teamed with oxymix this product costs about one quarter of equivalent systems and has been widely adopted globally particularly in China. It ensures a stable oxygen concentration around the baby. Stackable for easy storage	Harbour Bridge Traffic Management System Curedale managed the development of the in-road traffic management system used on the Sydney Harbour Bridge. An special illuminated in-road cats-eye was developed for the centerlines of the six lanes that are switched in unison several times per day to mark the changing line of traffic direction. Design problems included vibration, shortening lamp life, hydraulic pressure of water on rainy days an	Bluetooth earpiece Bluetooth earpiece. Designed as a simple low cost product. The client needed to emphasize design more as a strategy to help differentiate their products in an increasingly competitive market segment.
Bluetooth earpiece Low cost bluetooth earpiece. The design downplays geek technology and the transparent arm is designed to help make the item as unobtrusive as possible	Audio Equipment A range of audio components designed as part of a smart home system	USB hub This product captured 40% of the US market for USB hubs.The innovative design is protected by patents. It can be customized by users by selecting and stacking a number of modules with different combinations of USB and legacy connectors thus allowing a user to adapt the product as they purchased new USB equipment. This product won a CES innovation Award.
Detroit Armchair Armchair with tubular chrome plated steel frame and wool upholstery or leather. Designed for contract and domestic applications. Designed as part of a range of seating which includes a two seat lounge of complimentary design.	Emergency response system Furniture system for emergency response 911 rooms. The system is built around a number of extrusions that are capable of configuring a range of desking products. Designed around new ergonomic standards and for greater range of adjustability than most office furniture products for these demanding work environments.	Bluetooth earpiece Bluetooth earpiece with mid range performance at low pricepoint for manufacture in China. Project completed 2006.
San Rafael side chair Stacking wooden side chair comes with and without arms and with and without upholstery	London sidechair Traditional style wooden chair.	Balmain swivel chair Low cost leather office chair with cast aluminum arms and synchro-tilt mechanism